Our 2026 End-of-Year Fundraising Guide is here!
#GivingTuesday lands on December 1st this year, leaving less time between Giving Tuesday and end of year. With only four weeks to fit in your biggest asks, we put everything we know about texting through the giving season into one guide, from the planning checklist to the scripts.
Soon, your donors will hear from every organization they care about. Use this guide to stand out!
What’s inside
Know the giving window: why the last five weeks matter and the numbers behind them
Six things your campaign can do this year: Audiences, Automations, RCS and branded links, Salesforce Marketing Cloud, API messaging, and new integrations
Success stories: raise like the best
Plan before you send: the questions to answer with your team and how to work backward from December 31
Seven strategies to Hustle donations: collecting mobile numbers, warming your list, re-engagement, segmentation, tracking, and automations
Scripts and deliverability: example texts with keyword replies, plus the basics that get more of your messages delivered
Wishing you your best giving season yet! 💙
