Today’s impactful political fundraising harnesses a spectrum of strategies from door-to-door canvassing to digital political fundraising tools like conversational peer-based text and video messaging. Do you use the same tactics to reach your base every year? Are you looking for more captivating ways to share your call-to-action on the campaign trail? Here’s a short, practical list of outreach efforts volunteers can do during your next campaign to accelerate voter engagement while making funding a positive experience. Best of all, each of these can easily be shared through P2P text messages:
- Text-to-Give. A mobile-friendly donation page with a clear message is essential for text-to-give campaigns or events promoted through P2P channels. Peer-to-peer text and video messaging platforms like Hustle help organizations offer the simplest solution for interested donors: easy access to donating through their mobile device, wherever they may be.
- Create Social Media Hashtag. An estimated 3.78 billion people use social media platforms to share, shop, and stay connected. Creating a hashtag for your campaign allows you to pool content (images, pictures, video) in one space per social platform. Hashtags are free opportunities for your organization to expand its digital footprint and grant your followers instant access to the latest from your platform.
- Chain Fundraising Notes. Like relational organizing, chain fundraising notes leverage the power of personal connection and “word-of-mouth” to drive donations. Supporters receive a letter asking to send in a gift, followed by resharing the note with five, eight, or ten other friends with a personal note echoing the original donation ask. Each wave of recipients forwards the letter (in this case, via P2P text message) to potential donors, and the cycle repeats.
- Pledges. Encourage supporters and undecided voters to commit an intention to give in the future. Pledges help organizations secure gifts in conjunction with time parameters set in place by your organization. Here’s a simple example:
Total Pledge: $_____
$_____ weekly for 156 weeks
$_____ monthly for 36 weeks
$_____ yearly for 3 years
$_____ other for _____
- Gamify P2P Outreach. Who doesn’t enjoy a little friendly competition? While gearing up for a text banking campaign, help volunteers team up and race to fundraise the most. Create a fun political campaign experience focused on teamwork. Take it up a notch by offering incentives for your supporters’ time and dedication, such as swag, gift cards, or special mentions on social media and in your following newsletter.
Gamify P2P Outreach. Who doesn’t enjoy a little friendly competition? While gearing up for a text banking campaign, help volunteers team up and race to fundraise the most. Create a fun political campaign experience focused on teamwork. Take it up a notch by offering incentives for your supporters’ time and dedication, such as swag, gift cards, or special mentions on social media and in your following newsletter.
Whether your organization implements a spin-off of one of the above ideas for volunteers or not, fundraising and impactful voter outreach come down to audience connectivity by consistent, considerate, and intentional messaging. Hustle’s texting platform helps progressive groups across the country harness the reliability and popularity of peer-to-peer text to slice through the noise of other channels, drive engagement and mobilize action at scale.
For questions about how peer-to-peer text can start accelerating voter and donor engagement for your next campaign, contact us today!
