Hustle for the Holidays: Elevate Your End-of-Year Giving Campaign
The holiday season is a time for giving, and for nonprofits and education institutions, it’s also a critical time for fundraising. With Giving Tuesday kicking off the season, it’s essential to have a solid plan in place to make the most of this giving season.
Not sure where to start? Looking for new ways to engage donors? Hustle is here to help! Our annual Guide to EOY Fundraising has been updated just in time for the 2024 Giving Season. Download the guide today to learn how to leverage text and video messaging to engage your audience.
Keep reading this blog post for five suggestions from Team Hustle to help kick off your EOY Fundraising planning!
1. Start with a strategy
Before diving into tactics, take a step back and look at the big picture.
- What are your fundraising goals for the season?
- Who are your target donors?
- What channels will you use to reach them?
- How will you measure success?
Once you have a strategy and have identified goals, you can build a framework for the tactical pieces of your campaign.
2. Give your campaign a boost with Hustle
Hustle is an all-in-one communications platform that helps you connect with your donors in a personalized and meaningful way. Adding text and video messages to your outreach plan can help to round out your communications strategy in a complementary way, allowing you to engage in a meaningful way with your audience.
- Personalized Video and Text Messages: Send personalized video and text messages to your audience and supporters. Plan out the messages you’d like to send, a schedule for sending, and the CTAs you’d like to direct your audience to. Keep them engaged with your cause by sending messages that are more than just an ask.
- Targeted Campaigns: Segment your audience and create targeted campaigns to reach the right donors with the right message.
- Keywords and Automations: Use Hustle’s keywords and automations to send timely messages based on replies, donor actions, and more.
- A/B Testing: A/B test your messages to see what resonates best with your audience.
3. Make the most of Giving Tuesday
Giving Tuesday is a global day of giving that kicks off the holiday giving season. Make sure you’re prepared to make the most of it.
- Promote your Giving Tuesday campaign in advance. Along with texting, use social media, email, and your website to get the word out.
- Make it easy for people to donate. Provide clear and concise donation instructions on your website and in your communications.
- Thank your donors. Show your appreciation for their support and keep them updated about the impact their donation makes throughout the year.
4. Keep the momentum going
Don’t let your fundraising and engagement efforts fizzle out after Giving Tuesday. Keep the momentum going throughout the holiday season and into the new year.
- Send regular updates to your donors. Let them know how their donations are making a difference.
- Share impact stories. Highlight the real-world impact of your organization’s work.
- Offer opportunities for engagement. Invite your donors to volunteer, attend events, or participate in other activities.
5. Measure your success
Once the EOY fundraising season is over, take some time to measure the success of your fundraising campaign.
- Track your donations. How much did you raise? Which channels saw the highest amount of donations?
- Analyze your donor engagement. How many people interacted with your campaigns? Did certain messaging have higher engagement than others?
- Identify areas for improvement. Using the data gathered during this year’s fundraising campaign, iterate on what worked well (or didn’t) and use those insights to inform future campaigns.
By following these tips, you can use Hustle to elevate your end-of-year giving campaign and make this holiday season your most successful one yet.
Want to learn more about how Hustle can help you achieve your fundraising goals? Download our free Guide to EOY Fundraising here – it’s filled with even more tips and tricks to help you maximize your end-of-year outreach!
Not a Hustle client yet? Not a problem! Fill out the demo request form to contact our sales team.
