Meet the Hustle leadership team, including our new CEO and CFO & President
Exciting things are happening at Hustle! As we step into 2025, we’re embracing a season of change and growth, led by a powerhouse leadership team that’s deeply committed to our mission. With the promotion of Jesse Hassinger to CEO and the addition of Daniel Whan as CFO & President, along with the continued dedication of our tenured leaders, Hustle is poised to better serve the organizations and movements that rely on us. Our leadership team isn’t just here for the job—they’re here for the mission. With years of experience in progressive advocacy, nonprofit work, and cutting-edge technology, they’re ready to propel Hustle, and our clients, to more impactful and effective work.
Setting the tone: meet our new CEO and CFO & President
Jesse Hassinger, CEO
Jesse has been with Hustle for over eight years, starting as Director of Support during the critical 2020 election season and later leading as Director of Product. With a background in political campaigns across New York, Maryland, and Colorado, Jesse’s deep understanding of grassroots organizing and digital communication makes him the perfect fit to steer Hustle forward. His leadership ensures our platform continues to evolve to meet the needs of the changemakers who use it every day.
Daniel Whan, CFO & President
Daniel joined Hustle in August 2024 with a wealth of experience in Legaltech, SaaS, and consumer internet industries. His mission? To help Hustle grow by optimizing pricing, customer acquisition, and internal operations—all while ensuring we continue delivering best-in-class tools to our clients. Daniel thrives in moments of transformation, and he’s eager to propel Hustle into its next phase of success.
Meet our leadership team
Maura FitzDaniel, CRO (Chief Revenue Officer) and Head of Go-To-Market
Since joining Hustle nearly three years ago, Maura has been instrumental in leading our Client Success team, working closely with some of our largest partners. With a strong background in SaaS and a personal dedication to advancing women in leadership, she now oversees our entire go-to-market strategy, ensuring our clients have the tools and insights they need to make an impact.
LaToia Jones, Senior Vice President of Government Affairs & Political Partners
A powerhouse in political strategy and advocacy, LaToia has spent over two decades building movements, leading campaigns, and supporting marginalized communities. From her work with the Democratic National Committee to her leadership roles with the American Federation of Teachers and the Congressional Black Caucus Foundation, LaToia is a driving force behind Hustle’s government and political partnerships.
Emily Myers, Director of Support
Emily leads Hustle’s support team with a passion for using technology to drive social impact. With a background in international development and nonprofit management, she’s dedicated to ensuring our clients—many of whom work in advocacy and social justice—receive the best possible support and guidance.
Rose Stangel, Head of Marketing
Rose joined Hustle in 2022 with a background spanning sports marketing, agency-side account management, and nonprofit content marketing. Her priorities for 2025 include growing Hustle’s brand presence, expanding into new verticals, and ensuring clients understand the powerful updates to our platform. A longtime volunteer in progressive politics and animal rescues, Rose is passionate about supporting mission-driven organizations and is excited about Hustle’s continued evolution and market expansion.
Joshua Turner, Director of Engineering
Joshua has spent the last eight years building technology to support democratic organizations, including work with campaigns like Biden for President. With 14 years of software engineering experience and four years at Hustle, he’s dedicated to ensuring our platform is robust, reliable, and ready to serve mission-driven organizations across the country.
Moving forward: a clear purpose
Hustle has always been about impact—helping organizations connect, mobilize, and inspire action. With a leadership team that blends long-standing expertise with fresh perspectives, we’re doubling down on our mission. Whether it’s refining our product, enhancing customer support, or expanding our reach, we’re committed to making Hustle the most effective communication tool for nonprofits, educators, and civic leaders.
We’re proud to have a leadership team as diverse as the clients we serve, with backgrounds that span political organizing, nonprofit advocacy, technology, and business strategy. As we move forward, we do so with confidence, knowing that we have the right people in place to lead Hustle into an exciting new era.
