2020 was a big year in the world of personalized peer-to-peer (P2P) text. We witnessed a colorful array of organizations leverage P2P as a chief outreach tool, especially during historical events like the November election and the explosion of COVID-19. Many organizations like nonprofits, labor unions, hospitality organizations, political platforms, and educational institutions implement P2P text at scale to maintain connectivity, nurture relationships, and mobilize action with supporters. As we proceed into 2021, we’re excited to share new trends and tools on all things P2P so you can continue making well-informed and proactive decisions regarding how and when you engage with your audience. Today, let’s take a look at the top trends to watch in the P2P landscape for 2021.

Peer-to-Peer Text 2021 Trends to Watch

• P2P’s integration with other channels as a brand communication tool. In your multi-channel outreach approach, similar to how your Facebook or Twitter channel can echo an alert you announced via email newsletter or on your website, a P2P medium with audience members can amplify your messaging to increase awareness and connectivity across all your virtual platforms. Expanding your digital footprint with P2P allows you to gain credibility and trust amongst your following and attract new advocates to your mission.
• Increase personalization in messaging. Personalize and time event announcements, membership renewals, fundraiser asks, and more. Compiling data and intel received in intimate conversations with audiences helps optimize P2P campaigns, so no message goes to waste. Become one with your target audience by forging relationships and nurturing personal connections through customized text messaging.
• Grow audience intelligence through text. Carefully crafted messages sent to audiences can be multifunctional. Texting as a communication channel allows you to send surveys and collect high-quality testimonials and even video feeds. Learning more about your audience enables organizations to hone messaging and say more with less, a critically important aspect of successful P2P implementation.
• Customer service 2.0. P2P is a multifaceted customer service solution for many organizations in 2021. On one hand, it’s ideal for critical reminders regarding renewals, membership status, or donation deadlines. On the other, organizations use their P2P conversations to troubleshoot multiple customers at once through multiple text conversations. The ability to answer dense, more complicated customer questions that require a human touch in real-time helps groups stand out of the crowd as trustworthy thought leaders.

Hustle’s Already In The Future

Becoming more helpful with P2P as the new customer service channel:

Personalized messages that resonate with supporters:

Why Does P2P Work?

Consider the following: people screen calls, not texts. Texting grants the unique opportunity to bypass all other communication mediums like mail, phone, and even email, taking your message directly to the source of over 95% of Americans’ attention—their phone. Personal devices are the first and last things many people check in their day. It’s in their pocket, on their desk at work, or mounted to their car’s dashboard. Organizations that adopt peer-to-peer text to outreach in 2021 gain a large window of opportunity to successfully reach target audiences through a source they regularly check and trust.

Keep Ahead in 2021 with Peer-to-Peer Text

As we continue practicing social distancing measures during the rollout of the COVID-19 vaccine across the U.S., organizations will continue optimizing their virtual outreach infrastructure with powerful and versatile tools like peer-to-peer text. There are many uncertainties as we look to the future, but remaining connected with the progressive organizations mobilizing change shouldn’t be one of them. That’s where Hustle comes into play.