It’s a whole new year! That means new ways to bring your community together – to deepen existing relationships and build new ones. The first quarter brings exciting opportunities to keep up the momentum from the holiday giving season. Whether you’re looking for ways to thank end-of-year donors, get to know new prospects, or keep alumni in the loop, Hustle is here to inspire your next campaign.
This time of year is a great time to conduct outreach without making a direct ask of your supporters. How frequently are you leveraging MMS to tell stories and check in with your audience rather than working to register them for an event or donate? If the answer is less frequently than you’d like, try adapting the following ideas to match your needs:
- “Top 5 ways your donation made a difference in 2024:”
- Share a list of accomplishments that wouldn’t have been possible without donor support.
- “Our 3 favorite events in 2024:”
- Show your audience how they can engage with activities with your organization. Potential examples include a walk or run, community dinner, or even an alumni gala.
- “[your organization]’s impact in X community in 2024:”
- Whether it’s a story or an impressive fact/figure, tangible examples help donors understand why they should donate again in the future.
- Use GIFs, photos, and videos to tell a story
- Demonstrate how a donation from last year impacted a community or individual, or share content from a student organization or team.
- Personalize your messaging
- With Hustle’s Keywords & Automations feature, you can segment your audience based on how they engaged with your organization and personalize what message they receive. Have they been engaged with your organization for years, or are they a brand new audience member? Did they volunteer at an event? Donate? Acknowledge their specific relationship to you for a more meaningful touchpoint.
- Personalized video clips
- Send a personalized clip to your highly engaged donors/volunteers/supporters to show appreciation for their continued engagement. Something as simple as wishing them a Happy New Year can go a long way.
If you’re looking for more guidance to make the most of the momentum from last year, you can explore Hustle’s End-of-Year Fundraising Guide here, or see more new year tips and tricks on our blog!
Not a Hustle client yet? Not a problem! Fill out the demo request form to contact our sales team.
