Let’s talk gameday. Whether you’re working with a college team or a pro sports franchise, the energy of a packed stadium is unmatched — and with the right tools, you can make it even better.
In this final post of our blog series, we’re diving into how you can use Hustle’s texting features to level up the fan experience. If you’re new to this blog series, you can rewind to learn more about strategies for alumni engagement, event communications, NIL Collectives, and public media organizations in our previous articles.
Below, we’re unpacking strategies from sending out hype messages before kickoff to keeping fans engaged long after the final whistle.
Personalized gameday invitations and updates
Start the excitement before the gates even open. You can use broadcast messaging, contact personalization, and message series to personalize your engagement and share:
- Tailored game invites with fan names, favorite teams, or past ticket history.
- Schedule reminders, parking info, and weather alerts.
- Hype messages highlighting rival matchups or special gameday promotions.
Real-time game and venue alerts
Don’t let unexpected changes disrupt your fans’ day. Keep fans in the loop using text to:
- Share real-time updates like gate openings, venue entry instructions, or rerouted parking.
- Set up a message series to automatically drip updates on gameday.
- Use keywords like “PARKING” or “WEATHER” for automated responses to FAQs.
- 💡Example: Text “BAG POLICY” to receive venue rules.
Interactive fan engagement during the game
Texting isn’t just for logistics — make it fun with gamified response flows! You can use keywords to engage fans in the stadium with:
- Contests, trivia, or polls using keywords that allow attendees to enter or vote.
- Flows triggered by fan replies to keep engagement seamless and exciting.
- Voting for the “Play of the Game” or submitting score predictions.
Exclusive offers and promotions
With targeted messaging, you can make the game day experience even sweeter by delivering perks straight to fans’ phones:
- Real-time texts with discounts on merch, concessions, or future tickets.
- Flash deals during slow moments of the game to drive sales and excitement.
- 💡Tip: Use tagged segments + A/B testing to refine offers.
Post-game follow-ups to keep fans engaged
The experience doesn’t stop at the final buzzer. Keep the energy going with:
- Thank-you texts and links to highlight reels or interviews.
- Season ticket promos or pre-sale announcements for upcoming games.
- Scheduled message series for post-game follow-ups.
- 💡Example: Include keywords like “TICKETS” or “REPLAYS” for instant fan access to what they care about.
Make every game day count!
With Hustle’s tools — keywords, automations, broadcast messaging, and video messaging — you can turn every game into an unforgettable fan experience. Ready to get started? Book a demo with our team.
