How one text put membership renewals ahead of pace.
USA Fencing used Hustle Broadcast Texting to send personal renewal reminders to member lists segmented by renewal status. The day after one text to lapsed members, daily renewals went from an average of 153 to 768. That’s a 5x lift in renewals, the organization’s largest bump outside of auto renewals.
Last updated September 2026.
By the numbers
| Result | What it means |
|---|---|
| 5x | Daily renewals the day after one text to lapsed members |
| 50,000+ | Members renewing each year, reached with lists segmented by renewal status |
| 750 | Clubs nationwide, from youth programs to the U.S. National Team |
"The texting channel gave us a level of directness and urgency that email couldn't match, and it required a fraction of the production time our email builds do."
Bryan Wendell
Who is USA Fencing?
USA Fencing leads the Olympic and Paralympic sport of fencing in the United States. The team is based in Colorado Springs. It serves more than 50,000 members and 750 clubs, from grassroots youth programs to the U.S. National Team.
Why did USA Fencing turn to texting for membership renewals?
More than 50,000 members renew each year. Renewal emails got lost in crowded inboxes. Members close to lapsing often did not see the message in time. The small communications team needed a direct way to reach members at the exact moment they needed to renew. And it could not add much staff time.
How did USA Fencing use Hustle texting to drive renewals?
USA Fencing used Hustle to text members personal renewal reminders. The team built contact lists segmented by membership and renewal status. Each member got a timely nudge at the right point in their renewal window. A text feels direct and urgent in a way email does not. It also takes a fraction of the time an email takes to build.
What results did USA Fencing see from texting members?
The results came fast. Renewals through the 2026-27 campaign are running ahead of the team’s own pace targets. They are also beating what email alone typically delivers. Many members never replied to the text at all. They just saw it and went to renew. So the true impact goes beyond what response counts show.
"We saw a pretty big increase in renewals… From the tenth through the thirteenth, we averaged 153 renewals. And yesterday, we had 768. It's our largest bump."
Brad Suchorski
Which Hustle products did USA Fencing use?
Hustle Broadcast Texting. Targeted renewal reminders sent to segmented member lists, with replies handled in a shared inbox.
Want to see what renewal reminders by text could do for your members? Request a demo.
