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Case Study: Common App Drives Student Engagement Using Conversational Peer-Based Messaging

“Empower yourselves with a good education, then get  out there and use that education  to build a country  worthy of your boundless promise.”

Former First Lady Michelle Obama

In 2014, former FLOTUS Michelle Obama led a movement to encourage students across the country to pursue higher education.  This movement would later become Reach Higher, an educational platform responsible for assisting Common App earn over $6.6 million in grant funding to reach hundreds of thousands of students across the country.  How did the organization increase personalized student outreach at scale?  Conversational peer-based messaging.  Learn about how our customer turned text messages into action (and donations) in our latest case study:

Free case study!

Who is Common App?

Initially formed in 1975, Common App’s mission is to  improve access, equity, and integrity in the college admissions process.    Along the way, the platform acquired additional organizations like UpNext  and Reach Higher, which collaborate to provide students with  resources to research financial aid, complete college applications, and locate scholarship opportunities. 

Some of the support solutions the educational platform offers to students as they transition into their college careers include:  

  • Institution locator
  • Financial guidance
  • Application resources
  • Transfer student solutions

Free Case Study: Common App Turns Text Messages Into Action with Hustle

Hustle’s useful capabilities encouraged genuine peer-to-peer interactions.  As opposed to an artificial intelligence bot, student advisers (agents) were able to send their own messages by sharing their own college experiences when advising UpNext participants.  This created an opportunity for relationship building and trust over a long period of time.”

Karen Lopez, Program Manager  |  Reach Higher

Grab a copy today, and learn how Hustle helps Common App take undergraduate college admissions and student  outreach to the next level. Download case study!

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