“Empower yourselves with a good education, then get out there and use that education to build a country worthy of your boundless promise.”
— Former First Lady Michelle Obama
In 2014, former FLOTUS Michelle Obama led a movement to encourage students across the country to pursue higher education. This movement would later become Reach Higher, an educational platform responsible for assisting Common App earn over $6.6 million in grant funding to reach hundreds of thousands of students across the country. How did the organization increase personalized student outreach at scale? Conversational peer-based messaging. Learn about how our customer turned text messages into action (and donations) in our latest case study:
Who is Common App?
Initially formed in 1975, Common App’s mission is to improve access, equity, and integrity in the college admissions process. Along the way, the platform acquired additional organizations like UpNext and Reach Higher, which collaborate to provide students with resources to research financial aid, complete college applications, and locate scholarship opportunities.
Some of the support solutions the educational platform offers to students as they transition into their college careers include:
- Institution locator
- Financial guidance
- Application resources
- Transfer student solutions
Free Case Study: Common App Turns Text Messages Into Action with Hustle
“Hustle’s useful capabilities encouraged genuine peer-to-peer interactions. As opposed to an artificial intelligence bot, student advisers (agents) were able to send their own messages by sharing their own college experiences when advising UpNext participants. This created an opportunity for relationship building and trust over a long period of time.”
— Karen Lopez, Program Manager | Reach Higher
Grab a copy today, and learn how Hustle helps Common App take undergraduate college admissions and student outreach to the next level. Download case study!