Jon Ossoff for Congress
“Voting rights are constitutional rights.”
Background:
Republicans hold every statewide elected constitutional office in Georgia. The Peach State is a political battlefield with a broad and deep history of voter underperformance until recent years. Former national security aide in Congress turned Senate election newcomer Jon Ossoff is among the progressive forces representing the people, exposing abusers of power, fighting for climate change, and more.
Challenge:
Expanding any campaign’s universe of contacts often includes a multi-channeled approach, with email marketing, phone banking, and digital advertising strategies. However, in a world where target audiences are already inundated with media, Ossoff needed an alternate route for directly reaching undecided voters.
Solution:
Leading into the special election, public polling had Ossoff at 43% (Survey USA, April 14). After using Hustle for GOTV, Ossoff received 48.1% with total turnout exceeding that of the 2016 Presidential Primary for CD6.
