Sarah McBride for Delaware State Senate
“Compromise is often necessary [in politics], but entire marginalized identities are not expendable chess pieces.”
Background:
Sarah McBride is a true trailblazer. Deeply rooted in human rights advocacy, McBride is now the highest-ranking openly transgender elected official in U.S. history. McBride is a champion in Delaware of anti-discrimination against gender identity in housing, insurance, employment, and public accommodations.
Challenge:
During the 2020 Democratic primary, McBride needed to diversify outreach strategies to merge traditional phone banking with innovative peer-to-peer texting to reach the totality of her universe of contacts.
Solution:
With a technology-minded team, Sarah McBride’s campaign leaned into text banking along with phone banking. The McBride campaign sent 14,000 messages to 9,000 contacts and had a 13% response rate.
“We chose Hustle because the platform was user-friendly. It was an essential tool that helped us leverage sophisticated targeting across our organizing program, which helped us win 90% of the vote in our primary, and ultimately led to Sarah winning her seat in Delaware’s state senate.” Phoebe Lucas, McBride Campaign Manager
