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Stories of Impact

Sarah McBride for Delaware State Senate

Sarah McBride for Delaware State Senate

“Compromise is often necessary [in politics], but entire marginalized identities are not expendable chess pieces.”


Sarah McBride is a true trailblazer. Deeply rooted in human rights advocacy, McBride is now the highest-ranking openly transgender elected official in U.S. history. McBride is a champion in Delaware of anti-discrimination against gender identity in housing, insurance, employment, and public accommodations. 


During the 2020 Democratic primary, McBride needed to diversify outreach strategies to merge traditional phone banking with innovative peer-to-peer texting to reach the totality of her universe of contacts. 

With a technology-minded team, Sarah McBride’s campaign leaned into text banking along with phone banking.  The McBride campaign sent 14,000 messages to 9,000 contacts and had a 13% response rate.  

“We chose Hustle because the platform was user-friendly. It was an essential tool that helped us leverage sophisticated targeting across our organizing program, which helped us win 90% of the vote in our primary, and ultimately led to Sarah winning her seat in Delaware’s state senate.” Phoebe Lucas, McBride Campaign Manager


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